How-to Analyze Your Website Traffic
Improving traffic quality starts by improving various aspects of your website
Getting loads of traffic to your website won’t necessarily get you loads of leads. That’s because not all website traffic is created equal. There’s useless website traffic that may leave your site as quickly as it arrives, and then there’s quality website traffic that tends to stick around and convert. A site with low amounts of quality website traffic is actually more valuable than a site that generates tons of useless traffic that does nothing other than flee.
Here’s what to look for and adjustments you can make when aiming to attract quality traffic to your site.
How-to Analyze Your Traffic
The free service of Google Analytics makes it incredibly easy to analyze your website traffic. If you haven’t set it up already, all you need to do is head to google.com/analytics to launch this powerful tool. You’ll have an array of metrics at the ready, and you’ll want to pay special attention to the nine listed below.
How to Improve Traffic Quality
If your bounce rate is shockingly high and other stats dismally low, you may want to make some changes to improve traffic quality. In fact, you can make these changes even if you’re good with your stats to enhance your website’s performance even further.
Improving traffic quality starts by improving various aspects of your website. You can begin by improving:
Streamlined navigation is one of the most crucial aspects of any website, giving visitors a seamless way to find and access what they need. A good rule of thumb is to ensure every page on your site is accessible within no more than five clicks.
The best website design is both simple and appealing. Too much clutter tends to drive visitors away, as does an unattractive look and feel. The best way to ensure your design is doing its job is to test various components of your site. You can run A/B tests on everything from color schemes to content types, giving you insights on what your target visitors prefer.
3. Social Media Strategy
To help ensure quality traffic from social, make sure your social media strategy is targeting the right people and providing a rundown on what your company is all about. Visitors who are educated about your company are more likely to convert once they land on your site.
Quality over quantity reigns supreme in many instances, and website traffic is definitely one of them. Instead of focusing solely on high traffic numbers, concentrate on bringing in quality website traffic, or the type of visitors who want, need and are more than happy to purchase what you’re selling.
ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.
All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.