Times change, industries expand, and most importantly, technology advances. Staying up to date on current trends and utilizing current technology will ensure you stay on top of your competition. With the large adoption of mobile technology in recent years, now is more important than ever to keep track of the constant changes to technology and ensure that your website looks good from any device. Google now shows mobile-friendly websites higher up in the search results. If your website isn’t made to be viewed on mobile devices yet, you’re missing out on opportunities.
When we are talking about a website redesign, we are talking about more than just applying a new look and feel. A successful redesign will evaluate not only the overall appearance but the navigation and flow of content as well. Keeping the content fresh will be a huge benefit to your search engine rankings, but we’ll talk more about this later.