Your website is the most important marketing tool you have! Your website is the hub of your inbound marketing strategy and it's the number one thing your prospects want to explore before making a purchase. Now that most businesses understand the value of inbound marketing, business websites overall are getting better. They're faster, sleeker, mobile-friendly, [...]
The Ultimate Checklist to Determine if Your Website Needs a Redesign Outdated websites are common. That’s just how it is. The main reason for this is that websites need to be updated roughly every 5 years, sometimes sooner. As website technology and design are evolving quickly, websites need regular redesigns and updates to keep them [...]
Stages of a Website RedesignA website redesign is something of a misnomer. It implies a touch of loweffort spit and polish, or, at best, a fresh coat of paint on something that’s already built and standing. Anyone who has gone through a redesign project knows that it’s really a brand new design project—with baggage. Tackling [...]
You already made a big investment in website design. You feel like you tackled that project and got it done. But be honest: It’s been a few years now, hasn’t it? Good web design isn’t something you can invest in once and be done. Every business website needs an update now and then, and yours [...]
Over the past 8 years, we’ve had the privilege of working with a plethora of clients on a variety of projects. Time and time again we come up against the same question, “Can you fix it, or should we start from scratch?” It’s a question that requires a lot of investigation and thought, as either [...]
Knowledge. Passion. Fused Together. At ThePixel, we’re experts at firing up brands with smart, creative, research-based communications ideas. We are a full-service agency offering brand development, creative development, web and interactive development, public relations, media services and research. Located in Cedar Rapids, Iowa specializing in leveraging technology with business needs. Speak to a website consultant today!