Your business website is the center of your marketing universe
Plenty of good reasons to start the website redesign process The conversation about redesigning a company website usually begins when someone points out that traffic is down, conversions are weak, or just that the design looks outdated. You aren’t attracting customers, prospects, students, donors, or …
Website success can be measured in various ways
What kind of website are you planning to create? Do you already have a specific purpose or goal in mind, like an eCommerce website, portfolio, blog, or something else? Creating a website plan is a crucial step in developing a successful site. It helps establish …
Mobile UX design – Tips to improve user experience
Now more than ever, user experience (UX) is at the forefront of mobile design. Let’s review eight ways you can use this form of design to better serve your audience on smaller screens. …
Website Elements to Improve your Conversion Rates
Inbound links are links from other websites that point directly to your website. And, the more authoritative the website that links back to your site, the better. …
Ways to Use Data Forecasting for SEO
SEO data forecasting is the practice of using data to predict and model future possible outcomes as a result of the efforts you choose—or do not choose—to invest in. As marketers, we’re often asked to quantify the results of our efforts and justify investments. …
