Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters The contacts at your existing clients may be leaving [...]
Transformational marketing tips and actions will help you navigate the crisis and maintain KFC restaurants all over the UK closed down because they ran out of chicken. I would have loved to be in that KFC leadership team meeting. Your new supply chain partner has failed to deliver, and as a result, nearly all of [...]
5 Steps to Building a Strong Brand Your brand is much more than a creative logo and catchy slogan. It’s the very essence of who you are, what you stand for, and what customers can expect when you engage. Your logo and slogan play a role, sure, as do the images you use, the messages [...]
Is It Time for a Brand Refresh? For each and every business, staying relevant and up to date is essential. Customers can be fickle, and if they conclude that one of your competitors is more in touch with current trends than you are, they may switch their allegiances. Brand loyalty only exists for as long [...]
Brand & Branding Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, tag lines, key images and business colours. But branding is so much more! The term ‘branding’ is talked about regularly today by business consultants, marketing, [...]
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