Is It Time for a Brand Refresh? For each and every business, staying relevant and up to date is essential. Customers can be fickle, and if they conclude that one of your competitors is more in touch with current trends than you are, they may switch their allegiances. Brand loyalty only exists for as long [...]
Brand & Branding Have you ever wondered what branding is, and how important it is to your business? For many, when they hear the term branding, they think of logos, tag lines, key images and business colours. But branding is so much more! The term ‘branding’ is talked about regularly today by business consultants, marketing, [...]
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