In 2017, nearly 27% of bookings and 24% of room nights came from mobile devices (smartphone and tablet), compared to 21% of bookings and 17% of room nights in 2015.
As we continue to see the travel planning process become increasingly complex, hoteliers need to find ways to engage their best potential guests across multiple touch points and across all devices. Today’s typical travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). This journey results in serious competition for the travel consumer’s attention and has become increasingly dominated by mobile micro-moments and touch points.
We already live in a mobile-first world. Mobile devices dominate the travel planning journey: 40% – 50% of desktop bookings worldwide are preceded by a click on a mobile device, and 94% of leisure travelers use multiple devices (mobile, tablet, desktop) when planning and booking travel (Criteo). [view stats source]