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What is a Click Worth?

March 12, 2018 by in category Web Design tagged as

Drive more traffic to your website at a lower total advertising cost. As a marketer, you should know how much you spend to get each click on one of your ads. That basic cost per click (CPC) metric is at the core of digital advertising. The lower the cost per click, the better, because it [...]

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Biggest Ecommerce Trends You Need to Know About

March 12, 2018 by in category eCommerce, Web Design tagged as

To survive in ecommerce, you can’t do the same thing you did last year. Each year, ecommerce continues to grow at an increasingly impressive pace. According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous [...]

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Alexa and B2B: New and Exciting Way to Reach Your Audience and Market

March 11, 2018 by in category Web Design

In a world where mobile is king and voice enabled technology is on the rise! “Hey Alexa” has become a common household term — with YouTube videos and SNL skits to prove it! But this technology goes way beyond making lists and playing music. Content marketers have already begun to use this technology as a [...]

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How The Buyer Cycle Affects Strategy Planning

March 10, 2018 by in category Web Design tagged as

Creating valuable content for our audience is important, how do we determine what is valuable for your audience? Planning a content strategy can help you decide what will be of the most value for your intended audience and keep them coming back to you for more. When you set out to plan your content strategy, [...]

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5 Keys to a Winning Website Content Strategy

March 2, 2018 by in category Content, Web Design tagged as

Having content that is relevant, engaging and compelling is key to keeping visitors on your website. Getting qualified visitors to your website is like the holy grail of online marketing. And once they are there you want to keep them there. Having content that is relevant, engaging and compelling is key to keeping visitors on [...]

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