Ask most social media experts, and they’ll tell you that to be successful on Twitter, tweeting needs to become part of your daily routine. Shower, brew a pot of coffee, Tweet. Meet with clients, check email, Tweet. Sure, there are no hard-and-fast rules that dictate how often or when you should take to the Twittersphere. […]
Maybe you’re among the more the 360 million people that have signed up for a LinkedIn personal profile page. And assuming you’ve leveraged the social platform to network with vendors, customers, and potential employees, you’ve probably realized how powerful it can be as a small business tool. But if you haven’t also secured a Company […]
How do you define your marketing strategy? Do you base it on the ramblings of myriad marketing bloggers? On gut feelings? Or, do you create a marketing plan based on hard numbers that prove what customers respond to? The latter is the best strategy, and though many marketing statistics are easy to come by it’s […]
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