Best Social Media Channels for Your Business Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and [...]
3 Questions To Ask To Identify The Best Social Media Channels for Your Digital Marketing Strategy Social media is increasingly seen as the digital marketing strategy of choice for small and large businesses, alike. According to the 2015 Social Media Marketing Industry Report, 92 percent of marketers believe social media is important to their business. [...]
6 Ways to Be Better at Social Media A lot of the blogs that I write are about very specific areas of digital marketing which is (extremely!) useful if that particular issue is on your radar. But sometimes the question that you have on your mind is a bit broader – how can I be [...]
How to Boost Brand Awareness with Social Media Social media has become one of the most effective marketing tools ever. It’s created an entirely new sub-genre of marketing and has become a digital publicity beast. If you’re a business owner developing a marketing strategy, including social media to boost your company’s brand awareness is a [...]
Who Uses Each Social Media Platform?Warren Knight provides great insight into the number and type of active users on each platform on Social Media Examiner. He reports: Facebook as having 1.86 billion active users Twitter is at 319 million active users Instagram has 600 million active users LinkedIn is at 500 million active users While [...]
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