Reaching your audience with digital marketing tools Obviously, reach is an important element of any digital marketing campaign. Commonly, we divide reach into several categories: Organic reach Organic reach represents visitors who find your site through search. That means getting your SEO optimized and, in today’s environment, that means creating valuable content on a consistent [...]
Social Media Optimization - Facebook vs. Pinterest vs. Instagram There are many social networks available today that provide a platform for connecting with your customer base and target audience. Big enterprises have the advantage of large marketing teams, which means they can be on as many platforms as makes sense. A different team member (or [...]
Social Media Success When brands first began using social media to connect with fans, all they had to do was create a new post and their followers would be able to see their content. However, as social media continues to evolve, developed algorithms have made it more difficult for brands to get their posts in [...]
Best Social Media Channels for Your Business Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and [...]
3 Questions To Ask To Identify The Best Social Media Channels for Your Digital Marketing Strategy Social media is increasingly seen as the digital marketing strategy of choice for small and large businesses, alike. According to the 2015 Social Media Marketing Industry Report, 92 percent of marketers believe social media is important to their business. [...]
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