Latest Posts

  • Designing for Mobile Users – 9 Considerations for Your Website
  • How to Lay Out Your B2B Website to Maximize Conversions
  • Truths-About-UX-Design
  • 6 Reasons Why Your Business Still Needs SEO
  • Human-Oriented UX Design
  • Your Website Design Has a Shelf Life
  • Shifting Bricks-and-Mortar Businesses Online
  • Geofencing Marketing
  • How-Web-Design-Impacts-Your-Customers-Online-Experience
  • Improving Your Websites on Page SEO
  • 5_of_the_Deadliest_Mistakes_to_Your_SEO_Strategy
  • 15 Reasons Why Your Website Isn’t Getting You Leads
  • Questions Your Homepage Website Must Answer For Your Target Audidence
  • What Makes A Good Website
  • Understanding Website Bounce Rates and How to Improve Yours
Go to Blog

Get a Quote

    Full Name*





    Required *

    Geofencing Marketing

    February 10, 2021 by in category Online Marketing tagged as with 0 and 3
    Home > Blog > Online Marketing > Geofencing Marketing

    Many businesses have experience click-through rates on Geofencing campaigns that are as much as 70% higher than that of standard ads.

    Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target.

    Marketing professionals use geofencing to pinpoint specific advertisements based on the target audiences exact location.

    The targeted users participate in location targeting when they use applications or programs where they are prompted to enter their location or allow a web service to access their location.

    Geofencing ad campaigns are ideal to find consumers based on exact locations and serve “hyper-local” advertisements and messages. Geofencing campaigns can be set up across multiple types of online advertising campaigns, such as search engine advertising, display advertising, remarketing, and video advertising.

    Here are some examples of how businesses can use geofencing to enhance their digital marketing efforts and unleash the full power of geofencing marketing:

    • A retail store could create a simple geofence in an area surrounding its physical location
    • An auto dealer could set up a geofence which is aimed at targeting individuals who are leaving a competing dealership after browsing for a vehicle.
    • Artists and musicians and their managers could also establish geofences around different tour stop ahead of time.
    • Another possible application would be an attorney, lawyer, or law firm setting up a geofencing advertising campaign to target specific areas of interest such as hospitals or jails to reach their target client.

    Geofencing marketing is location-based ads where a user’s location

    Geofencing advertising is supported by Google Adwords, Facebook and Instagram.

    When updating the campaign settings, first decide is what will the scope be. Will it be limited to country, state, city, DMA, metro, zip code, or custom radius?

    Once you select Locations you can expand the geofencing options in the Google Adwords campaign. Your top geofencing and geo-targeting options are the following:

    • All countries and territories
    • The United States and Canada
    • United States
    • City
    • Region
    • Radius
    geofencing marketing strategy

    For most local geofencing marketing campaigns, you will select the option of entering a location. Most of the tools have preset locations already loaded, especially large or highly populated areas.

    The best part is Geofencing is incredibly affordable. Neither Facebook nor Google Adwords charges any additional fees to set up geofencing campaigns.

    Not only is geofencing cheap and relatively easy to do, it’s effective. You add more specific targeting layers to local online marketing campaigns, which boosts performance. For local businesses, the more locally targeted your message is, the better it’s going to perform when your customers are local.

    Hire ThePixel to build your next website!

    ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website!

    Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.

    Website Design Online Marketing Services