Website Strategy & Planning
Website Design & Development
Website strategy built around where your business is going.
A successful website starts with clear direction. ThePixel helps Iowa businesses connect customer needs, content, navigation, and technology into a practical plan for a new website or redesign.
- Established in 2008
- Business goals first
- Strategy through launch
Start with the right questions
Turn website uncertainty into a clear direction.
Your business may have grown beyond its current website. Services may be difficult to find, content may no longer reflect your capabilities, or your team may be unsure which improvements deserve attention first.
ThePixel reviews your goals and existing website, considers what customers need to understand, and outlines a structure that supports both. Planning gives your team a shared direction for content, design, and development.
What’s included
Connect your business goals to your website plan.
The planning scope is tailored to your website, available information, and the decisions your team needs to make.
Business Goals & Audience
Clarify your services, priority audiences, and desired outcomes, from qualified inquiries to better customer support.
Current Website Review
Review existing pages, navigation, and customer paths. Consider available analytics and identify useful content to retain.
Page Hierarchy & Navigation
Map your website structure so customers can find relevant services, understand your capabilities, and move between related pages.
Content Strategy & Responsibilities
Define what each key page needs to communicate, identify missing information, and assign content creation and approval responsibilities.
Features & Technology
Identify forms, content editing needs, integrations, and hosting requirements. Review technical dependencies before committing to a build.
Priorities & Measurement
Separate launch priorities from later improvements and identify practical ways to evaluate website performance after launch.
How we work
A practical process for making better website decisions.
Each stage brings the business, content, and customer experience into focus.
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01
Understand & Review
Discuss your business goals, audience, current challenges, and constraints. Review your website and available supporting information.
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02
Organize & Prioritize
Develop the page hierarchy, content requirements, and functional priorities. Identify decisions that need your team’s input.
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03
Align & Plan
Review the recommended direction together and document the agreed scope, responsibilities, and next steps for delivery.
What you receive
A shared plan your team can act on.
The goal is to make the next stage of work easier to define and coordinate. Your proposal specifies the depth of review and planning documents included.
Deliverables defined in your proposal
- Website goals and priority audience summary
- Current website findings and recommended priorities
- Proposed sitemap and navigation structure
- Key page content requirements and responsibilities
- Functional requirements and technical considerations
- Recommended project scope and next steps
Common questions
Planning your website’s next chapter.
Do we need a complete redesign to benefit from planning?
No. Planning can identify focused improvements to an existing website or establish the direction for a complete redesign. The appropriate approach depends on your goals and the condition of your current site.
Can website strategy be a separate project?
Yes. Strategy and planning can be scoped as a separate engagement or included within a website design and development project. The proposal defines the deliverables and how they support the next stage.
What should our team provide?
Useful starting materials include your current website, business goals, service information, customer questions, and any available analytics. We also identify who will provide technical details, create content, and approve decisions.
Does planning include writing all the website content?
Planning identifies what pages need to communicate and who is responsible for creating that content. Full copywriting, editing, and content entry are included only when specified in your project scope.
How do you account for SEO and AI search visibility?
Planning considers how clearly your pages explain your services, audiences, and expertise, along with relevant internal links. Detailed keyword research, technical SEO audits, and ongoing search services can be scoped separately when needed.
How much does website strategy and planning cost?
Pricing depends on the website’s size, the depth of review, stakeholder involvement, and required deliverables. ThePixel outlines a proposal after understanding the decisions and priorities your business needs help with.
From planning to delivery
Put your website strategy into action.
Website Redesign
Use your plan to reshape an existing website around your current capabilities, customers, and business goals.
Explore Website Redesign →Custom WordPress Development
Translate approved requirements into reusable page layouts, practical content tools, forms, and integrations.
Explore WordPress Development →Let’s find your next step
Give your next website project a clear direction.
Tell us where your website falls short, what your customers need, and what your business wants to accomplish next.
