Website Redesign

Website Design & Development

A website built around your business.

Strategy, user experience, design, content, and development come together to create a website that supports your customers, strengthens your digital presence, and grows with your business.

Established 2008
Senior-level partnership
Strategy through ongoing support
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BUILT AROUND YOUR BUSINESS Turn your website into a stronger business asset.

Clear strategy. Better experiences. Technology built for what's next.

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01 Strategy
02 UX
03 Design
04 Develop
BUILT FOR MORE A stronger website for what's next.

More Than a New Look

Your website should be one of your strongest business assets.

A successful website has to do more than look professional. It needs to communicate clearly, support your customers, strengthen search visibility, build confidence, and make the next step easy.

ThePixel approaches website design as a business and customer experience challenge first, then brings strategy, UX, design, content, and technology together around the solution.

A stronger website creates a foundation for the rest of your digital presence.

01
Communicate clearly

Help customers quickly understand who you are, what you offer, and why it matters.

02
Create better customer pathways

Organize information around what visitors need instead of how the company is organized internally.

03
Support search visibility

Build a clear content and technical foundation for traditional search and emerging AI search experiences.

04
Support long-term growth

Create a website that can evolve as your services, content, technology, and business change.

Connected Capabilities

The strongest websites connect every part of the experience.

Strategy, UX, design, content, development, accessibility, and search shouldn't be treated as separate decisions. ThePixel connects them throughout the project.

01

Website Strategy

Define business goals, audiences, customer needs, content priorities, functionality, and the role your website needs to play.

02

User Experience

Structure navigation, content, and customer pathways so complex information becomes easier to understand and use.

03

Website Design

Create a modern visual system that reflects your brand while supporting usability, accessibility, and responsive behavior.

04
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WordPress Development

Build flexible, responsive, maintainable websites that your organization can continue using and expanding.

05

Content & Search Foundation

Organize pages, messaging, headings, metadata, internal pathways, and content around customers and search intent.

06

Accessibility & Quality

Consider accessibility, responsive behavior, usability, forms, performance, and quality throughout design and testing.

Selected Website Work

Websites built around real businesses.

From industrial and manufacturing companies to higher education and professional services, every website has different users, content, challenges, and business goals.

Hillary's Custom Cleaning
Hillary's Custom Cleaning website design and development project by ThePixel
Local Service Business Eastern Iowa

Hillary's Custom Cleaning

Creating a modern, search-focused website for an Eastern Iowa commercial cleaning company, with clearer service pathways, location-focused content, and stronger opportunities for prospective customers to request a quote.

Website Strategy UX/UI Design WordPress Development Local SEO Content Strategy
Sutherland Printing
Sutherland Printing website design and development project by ThePixel
Commercial Printing Website Redesign

Sutherland Printing

A modern website designed to better communicate printing capabilities, organize service information, and create clearer pathways for prospective customers.

Website Strategy UX/UI Design Content Structure WordPress Development

Website Design Process

A clear path from discovery to growth.

Good websites aren't created by jumping directly into design. Each stage builds on the decisions made before it.

01 Discover

Understand your business, customers, goals, existing website, competitors, and project requirements.

02 Plan

Define site architecture, content priorities, customer pathways, functionality, and technical requirements.

03 Design

Create the responsive UX and visual system around your brand, users, content, and business goals.

04 Develop

Build the website, responsive layouts, forms, integrations, functionality, and reusable components.

05 Test

Review usability, responsive behavior, accessibility, forms, functionality, performance, and content.

06 Launch & Grow

Launch the website and establish the foundation for management, search visibility, measurement, and improvement.

Ideal For

Businesses that need more than a template.

Website Design & Development is ideal for businesses that need a professional website built around their goals, customers, content, functionality, and long-term growth.

Established Businesses Manufacturing Industrial Professional Services Complex Offerings Growing Organizations

Website Investment

Your investment should reflect what you're actually building.

Every website has different goals, content, functionality, integrations, and technical requirements. Rather than forcing every project into the same package, ThePixel scopes the engagement around what your business actually needs.

These starting points provide a general sense of project investment. A clear estimate is provided after discussing your requirements.

Essential Website

A strong professional foundation.

Best for smaller professional websites with straightforward content and functionality requirements.

Starting at $5,000
  • Website strategy
  • Custom responsive design
  • Core website pages
  • WordPress development
  • Contact forms
  • Launch & testing
Discuss Your Project

Advanced Platform

Built around complex requirements.

Best for larger websites, complex content ecosystems, integrations, custom functionality, or specialized workflows.

Investment Custom Scope
  • Advanced discovery & strategy
  • Complex information architecture
  • Custom UX systems
  • Advanced WordPress development
  • Third-party integrations
  • Custom functionality
  • Scalable architecture
  • Ongoing support options
Discuss Your Project

Final pricing is based on project scope, content requirements, functionality, integrations, and timeline. Hosting and ongoing website management are available separately.

Why ThePixel

Senior experience. Direct partnership.

You shouldn't need separate vendors to understand your business, design the experience, develop the website, optimize search, and support it after launch.

ThePixel connects strategy, design, technology, search, content, analytics, and ongoing management so decisions aren't made in isolation.

01
One experienced partner

Work directly with senior expertise from discovery through launch and ongoing support.

02
Connected decisions

UX, design, content, technology, search, and business goals are considered together.

03
Built for the long term

The website is designed as an evolving digital platform, not a project that ends the day it launches.

Website Design FAQs

Common questions about working with ThePixel.

Every website project is different, but these are some of the questions businesses ask before getting started.

How long does a website design and development project take?

Timelines depend on the size of the website, content, functionality, integrations, feedback cycles, and project requirements. ThePixel establishes the expected timeline and milestones during project planning.

Will my website work on phones and tablets?

Yes. Websites are designed and developed responsively so the experience adapts across desktop, tablet, and mobile screen sizes.

Is SEO included with website design and development?

Website projects include an SEO-ready foundation such as clear content structure, headings, page organization, responsive development, technical considerations, and search-friendly architecture. Ongoing SEO and AI search optimization can continue as a separate service.

Can ThePixel redesign an existing WordPress website?

Yes. Existing websites can be redesigned, restructured, rebuilt, or migrated depending on the condition of the current site and what the business needs next.

Will I be able to update the website after launch?

Yes. WordPress provides a flexible content management foundation. ThePixel can also continue managing content, technology, hosting, maintenance, and website changes if you prefer ongoing support.

What do you need from us to get started?

Start with a conversation about your business, current website, customers, goals, challenges, desired functionality, and timeline. From there, ThePixel can determine the appropriate scope and next steps.

Start a Conversation

Let's build a website that works for what's next.

Tell us about your business, your current digital presence, and what you need the website to accomplish.

Request a Project Estimate Strategy · UX · Design · Development · Ongoing support