Not active on social media? You are losing ground to competitors. But you already know that.
While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Too many brands and businesses try to “do more on social” before assessing where they are and where they want to go. That’s why you need a social media audit before you put together that next social marketing campaign.
Here are eight steps to audit your social media channels and identify areas to improve.