I’ve been reading lots of articles lately on rethinking website redesign. Many experts argue for a more agile approach with sprints based on user feedback and statistical website data. And they’re not necessarily wrong.
The problem is that many organizations don’t have an agile UX strategy or a person/team to manage it. Many of them are sprinkling in elements of agile into their UX strategies. First, before we jump into the “what to do” section, let’s define a few terms.