Back in 2000, a gentleman by the name of Steve Krug penned a book called “Don’t Make Me Think”1. The book was a short, sweet read, focused on web usability and human-computer interaction with the premise that a well-designed website or software application would allow a user to complete their desired tasks as easily and directly as possible. Some of the important points this book highlighted include the obvious: don’t make the user think; don’t make the user guess about things in their quest to achieve a goal, and to have an understanding of how people use websites, when too many choices and too much information can cause overload, and that website visitors typically don’t read everything on a website, they skim it.