I’m sure you’ve been on the hunt for a specific product or service and have come across a website that looked old and stale.
What did you feel in your gut when you landed on it? What was your first impression?
I’m guessing it wasn’t good, and I’d also bet you didn’t buy anything.
Much like your wardrobe, websites need to be freshened up from time to time. That doesn’t mean that you need to completely overhaul everything, but many business owners don’t spend enough time keeping their most important marketing tool up to date.