You need to learn to crawl before you can walk if you want to Manage Multiple Marketing Channels Like a Pro. There is no escape from marketing these days. Television, radio and print have been given a run for their money by mobile ads, social media ads, video ads, remarketing ads, emails, promotions and what not.
The 2015 Digital Marketer report by Experian shows that just 4% of brands engage in true cross-channel marketing where the customer experiences a unified journey through integrated channels. Even though brands have access to so many more mediums to reach out to their users, the final impact on users leaves a lot to be desired.