Are you leaving your blog readers hanging or do you tell them how to take the next step with you? The purpose of your blog is to attract new followers or new customers. Are you letting your readers know how to become followers or customers? It may sound like common sense, but many blogs don’t invite the reader to engage with them. To increase conversions on your blog you have to point your readers in the direction you want them to go.
Every blog post should be written with a goal in mind. By answering your readers’ questions, engaging with them on a relatable level, and positioning yourself as a trusted authority, you attract your ideal buyers. Once you attract them, you have to lead them to the next step in the buyer’s journey.