We’ve already established numerous times that web design is extremely important as a first impression for your customer base – from the choice of color to the layout – but how does it affect content marketing? Well, it can affect many different aspects of your online business presence, and so you must choose carefully when designing your website yourself, or when hiring a web design agency like ours.
Content marketing involves the creation of valuable material that does not explicitly promote a brand, but encourages interest by providing relevant information associated with it. For example, you can publish How-To guides, cost-saving guides, or provide informational videos on a certain topic. Whichever you choose, ensure that each of these things links back to the kind of items or services that you sell. If you sell bathroom fittings, be sure to post a How-To guide on how to install it yourself – customers will more than likely buy the required equipment from you as well!