Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don’t, but I am a geek and I do love data. I love my QuickBooks. I love looking at every single week’s volume of what sold, what didn’t, and where the expenses went. And, I love looking at Google Analytics. I love the ability to see where the traffic came from, what pages they went to, how long they spent, where they exited, where they entered – I love all of it.