Geofencing marketing is location-based ads where a user’s location is recorded via the internet, and advertisements are only shown to people in a specific location target.
Marketing professionals use geofencing to pinpoint specific advertisements based on the target audiences exact location.
The targeted users participate in location targeting when they use applications or programs where they are prompted to enter their location or allow a web service to access their location.
Geofencing ad campaigns are ideal to find consumers based on exact locations and serve “hyper-local” advertisements and messages. Geofencing campaigns can be set up across multiple types of online advertising campaigns, such as search engine advertising, display advertising, remarketing, and video advertising.