For SMEs and startup businesses, social media is key to building a local network, growing brand awareness and developing an all important engagement with potential customers. Whilst this may...
Social media is not like traditional marketing where you’re directly sending marketing messages to your customers. You can do that of course, but certainly not the most effective use of time.
Rather, social media is a way to build a brand and a reputation over time with a large and diverse audience, some of whom might not become your customers.
However, being active and seen as a leader in your industry will certainly being engaging to customers and attract new prospects to your company’s sales and marketing pipeline.
That’s why it’s important to understand that social media is a powerful asset to a business precisely because its where buyers are hanging out and looking for information.
Many times, it helps establish your company as a product or service that should be a part of the conversation, when your audience might not have known you existed before.
To get more engagement on your social posts and attract more interest, ensure your company is doing these seven things.