If you don’t want to ‘pay to play’ often, you need to start working on your email list where you’ll have free range to push whatever content you want and get to know your audience on a more personal level.

Your subscriber’s opinion is crucial. To keep them engaged enough to open and respond to your emails, you need to make sure you’re serving them well.

Instead of just guessing what they need, ask them. You can do this via surveys or even get a few people on the phone.
I set up phone calls with about 15-20 of my email subscribers last year and I offered everyone a $5 gift card. The $100 investment was well worth it because I got to learn about their biggest obstacles and how I could better serve them.

I created a market research survey that get’s automatically sent to new subscribers so I can learn more about them and their needs. You can create a free survey to link to with Survey Monkey.

I’d also recommend updating your survey every now and then and even sending it out to your subscribers if you need additional feedback. You don’t always have to offer an incentive like I did because if your survey is short and to the point, some people will just take it to help you out.

You should always be collecting data and insight from subscribers but once you get it, start analyzing and making some changes. My email newsletters have changed a ton since I started sending them in 2015 and it’s for the better.

If you have multiple opt-ins on your site, one of the best things you can do is segment your list so you know which people are interested in certain topics so you can better serve them. Sending people relevant content will help you keep their interest.

Be sure to clean out your list at least once every six months. Eliminate email addresses that tend to bounce back since that’s a sign they may no longer be active.

Also, reach out to cold subscribers before deleting them for good. A cold subscriber is generally someone who hasn’t opened any of your emails in a few months. In other words, they are just taking up dead space on your list.

I like to reach out to cold subscribers and ask them if they still want to receive my emails before deleting them for good. I do this just to make sure I’m not deleting anyone who is still interested in hearing from me and could potentially be a customer in the future.

Use these 3 simple tips to keep your list fresh and increase conversions. Maintaining a clean and engaged email list is a must if you want to successfully market your business to your target audience.