Is social media dead in terms of marketing your small business? The power and profit for businesses have always been in the email list.
Now with Facebook and Instagram’s new algorithms, you may have to rely even more on your ability to maintain an email list of quality subscribers who are genuinely interested in your business. A few weeks ago, Facebook announced an update that sent many business owners into a frenzy. Facebook business pages would be getting less shine on news feeds and the type of content you add to your page could face more scrutiny as well. In other words, if users aren’t actively engaging with your content, you’d probably be better off paying for Facebook ads to get your messages seen.