Website Evaluation & Strategy
Website Evaluation & Strategy
Understand your website today. Plan what comes next.
Know where your website supports your business and where it needs attention. ThePixel helps Iowa businesses evaluate existing websites, identify priorities, and define a practical strategy for improvements or redesign.
- Established in 2008
- Business goals first
- Prioritized recommendations
Start with your current website
Find out what needs to change and why.
Your website may look dated, feel difficult to manage, or generate fewer inquiries than you expected. The right next step depends on the causes, the experience your customers need, and the capabilities of your current platform.
ThePixel brings those considerations together in a defined evaluation. Findings explain what was observed, what needs further investigation, and which improvements can support your business priorities.
What we evaluate
Review the website as a business asset.
Your proposal defines the pages, available data, and depth of review included.
Business Alignment & Messaging
Assess how clearly your website explains your services, audience, capabilities, and value. Identify information that no longer reflects your business.
Navigation & Content Structure
Review page organization, menus, and internal paths. Identify missing content, confusing labels, and opportunities to make information easier to find.
Usability & Inquiry Paths
Examine agreed customer tasks, calls to action, and forms. Note friction that could make it harder for visitors to understand or complete the next step.
Mobile & Accessibility Considerations
Review selected layouts and interactions for visible usability and accessibility concerns. Identify areas that may need a more detailed assessment.
Platform & Content Management
Consider editing workflows, existing functionality, and known technical constraints. Review agreed platform information where access is available.
Search Foundations & Measurement
Review selected page titles, content clarity, and available analytics. Identify measurement gaps and opportunities for further SEO investigation.
How we work
Turn website findings into a practical direction.
A focused review helps your team make decisions before committing to the next stage of work.
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01
Clarify & Evaluate
Discuss your goals, concerns, and constraints. Agree on the review scope and examine your website alongside available supporting information.
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02
Document & Prioritize
Explain the findings with examples and business context. Distinguish observed issues from hypotheses and prioritize recommended actions.
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03
Review & Define Next Steps
Walk through the recommendations with your team. Outline whether focused updates, further investigation, or a redesign makes sense.
What you receive
Clear priorities for your next website investment.
Use the evaluation to understand the condition of your website and the work worth considering next. Detailed design, development, and specialist audits can be scoped after the initial findings.
Deliverables defined in your proposal
- Summary of business goals and review scope
- Documented findings with supporting examples
- Useful content and functionality to retain
- Prioritized improvements and areas to investigate
- Recommended direction for updates or redesign
- Findings walkthrough and proposed next steps
Common questions
Deciding what your website needs next.
Do we need to know what is wrong before contacting you?
No. You can start with the concerns you notice, such as outdated content, confusing navigation, difficult editing, or fewer inquiries than expected. We use that context to define a useful evaluation scope.
Will the evaluation always recommend a redesign?
No. The recommendation depends on your goals and what the review reveals. Focused updates may be appropriate when the existing website can support them. A redesign may be considered when broader structural or technical limitations need attention.
How is this different from Website Strategy & Planning?
Evaluation starts with an existing website to identify its strengths, gaps, and improvement priorities. Strategy and planning develops the structure, content requirements, and scope for a defined website project. The evaluation can inform that later planning work.
What access or information will you need?
We begin with your website URL, business goals, and current concerns. Analytics or platform access may be requested if needed for the agreed scope. Your proposal identifies the information required.
Does this include a full SEO or accessibility audit?
Not unless included in the proposal. A broad website evaluation can flag areas for further review, but detailed technical SEO, accessibility assessment, security testing, and customer research require their own defined scope.
Can our own developer use the recommendations?
Yes. The findings and recommendations can guide your team or developer. Detailed implementation specifications, revised designs, or development work can be included or scoped separately where needed.
How much does a website evaluation cost?
Pricing depends on the number of pages and journeys reviewed, available data, platform review requirements, and deliverables. ThePixel outlines a proposal after understanding your goals and the decisions you need help making.
Move forward with a clearer picture
Connect your findings to the right next step.
Website Design & Development
Explore how strategy, design, content, and development can address the priorities identified in your review.
Explore Website Design →Discuss Your Website Concerns
Share what feels outdated, difficult, or unclear so we can recommend an evaluation scope that fits your needs.
Request an Evaluation Quote →Start with clarity
Find the right next step for your website.
Tell us what your website needs to support and where it falls short. We’ll help you understand the priorities before you decide what to change.
