ThePixel Meta Data Image

Inbound Marketing

Inbound Marketing

Attract more customers with inbound marketing

Inbound marketing in a nutshell encompasses publishing to blogs, social networking, video, ect. in order to create more online visibility. It has also often been referred to as “Pull Marketing” because you are pulling people into your sphere of influence by being findable and available for communication.


Social media marketing

In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication.

Search Engine Optimization and Pay Per Click

Search engine optimization and pay per click

PPC marketing can help increase a companies visibility, even if it is already receiving first page placement. Essentially, a link to the companies website is seen twice on the first page; if a user clicks on the “organic” link, there is no cost for this increased visibility. Some inbound marketing companies will also help with search engine marketing campaigns, assisting with SEO and PPC campaigns, and helping you to track keywords.

Instagram Social Media Channels Explained

Choose inbound marketing channels

There are many different ways to promote your business online and attract valuable leads and subscribers, which can make the process intimidating to many just starting out on a marketing plan. Added to the mix is the fact that both social media and the state of search are in a state of flux due to the latest technologies and consumer behavior.

Know your target audience

Blending next-generation sales, marketing and communication technologies, helps us create unique solutions. Using valuable, gathered data that informs your growth strategies, we’re able to help create, activate and track your online campaigns and prove ROI.


Buyer Persona

To help you capture the right audience, inbound marketing agencies can analyze your target audience and conduct competitor analysis. This will help you build more customized marketing campaigns.
Website Reporting and Analytics

Reporting & Analytics

Through reports and insights, an agency can help you to understand which kinds of promotional content your audience responses to best. For instance, you can use analytical tools like Google Analytics to determine what kind of content generates the most revenue.
Creating Content for Website

Creating Content

An inbound marketing firm will often help with the creation of content for all parts of your marketing funnel. They can create everything from forms and landing pages, to thank you pages, blog posts, e-books and videos.

Challenges are just opportunities in disguise.
Take the challenge!

Inbound Marketing

Inbound Marketing / Online Marketing / Online Reputation

Inbound Marketing

Inbound marketing refers to marketing activities that bring visitors to your website

When we talk about Inbound Marketing, it is very important to understand what does it refer to? Inbound marketing is promoting a company through blogs, podcasts, video, eBooks, E-newsletters, Whitepapers, SEO and other forms of content marketing which serve to attract customers. Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects’ attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. Inbound marketing methodologies are used to reach potential customers at various levels of brand awareness. These tactics require a commitment in order to steer marketing efforts into increased opportunities, as it provides the prospect to both, learn about potential customers and have potential customers learn about the business.

Inbound Marketing Methodology

Since the last decade, inbound marketing has picked up pace & has turned out to be one of the most effective marketing method for doing business online. The old outbound marketing methods of buying ads, buying email lists and praying for leads, inbound marketing focuses on creating quality content that pulls people towards a company and product. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close and delight over time.

To use any marketing technique one needs a target or a goal that would motivate them to work towards achieving it. After deciding on the goal, the next most important thing is strategy. It’s a simple term but is deeply useful & is of utmost importance. After we are done with determining our goals & strategies, we should get onto the plan of action.

Start Your Plan-of-Action

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut sed sollicitudin felis, quis laoreet arcu. Curabitur orci ligula, mattis et lobortis sit amet, euismod nec nisl. Donec eleifend ligula id felis luctus efficitur quis at nisi. Curabitur tempor dolor varius libero commodo, venenatis egestas augue fringilla.

Step 1: Grasp Online Profiles

Sometimes, one tends to make the unforgivable sin of presuming that their website is a one-stop-marketing shop. What they forget is that their presence on the web goes beyond their company’s website. The need of the moment is to link your personal social accounts to link back to your business site to begin marketing yourself in a less conventional way. It helps drive traffic from a wider variety of touch points and increases the potential audience you can reach.

P.S.- Make sure that the “About” sections of sites like Twitter, Facebook, Pinterest and LinkedIn have a crisp pitch about who you are, what you do and why someone should use your company. And if it suits your business, don’t be afraid to inject some personality into it.

Step 2: Blogging

In today’s time, writing & maintaining blogs to promote your business is important. Blogging does take a lot of time, but there are many benefits of good content. Apart from helping to establish you as an expert in your field, it also helps to increase your website’s rank for main keyword phrases.

When thinking about a topic for your blog, think what your potential clients will search for when they want to hire someone like you. Creating content that has a questionnaire format where you answer the questions that prospective clients have, would lead to them landing on your site and in turn will be able to read how much you are well-versed with your your area of expertise.

Make sure that you integrate your blog with your website to make clients aware about the value-added content and the services you provide.

Step 3: Provide Content to Relevant Websites

There are websites that accept guest posts written by people who are experts in their respective fields. Find blogs which has your ideal audience, and contribute the timely or occasional write-ups to establish yourself as a thought leader and help generate business leads. It’s great when you can create amazing blogs from the trending topics. Content that has the right quality and edge is always preferred.

Step 4: Spread a Word About Your Business

It’s important to make it known when work is yours cause no one else will step in your shoes to do it for you. People who wish to hire or explore new companies are always searching for companies that are doing exceptional work. Publishing a running record of your work is one of the best ways to demonstrate what you can offer to the potent client.

Always keep an updated portfolio on your website, share content you write via social media be it Twitter, Facebook or your blog, and include your bio at the end of freelance content you have written. There are lots of ways to share and take credit for your work, and it’s necessary to do so.

Inbound Marketing Call-to-Action

Step 5: Post Reviews From Past & Current Clients

The best way to build confidence in your work is through recommendations from existing or old clients. These can be done in a number of ways courtesy all of the social platforms available.

Make someone write you a recommendation on LinkedIn or for use on your website. You can also amplify the good will of your clients by retweeting a particularly flattering tweet and integrating your social media feeds into your blog or website. Last but not the least, don’t forget to post any constructive media coverage on your site. Giving your potential clients the confidence that they’re working with someone who’s the best and who has delivered great experiences to other people beats everything.

Inbound Marketing empowers marketers to attract visitors, convert leads, close customers and delight promoters. At ThePixel we know exactly how to use Inbound Marketing to held give an edge to your business & give it the boost to make it compete in today’s world. So if you were waiting for the perfect time to get started on boosting your business, the time has come & the right people are just a click away! You’ve got nothing to lose but a great garden to gain!

ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.

All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.