Website Cost & Pricing Guide
Website Costs & Pricing
A clear plan for your website investment.
Every business has different goals, customers, and website needs. ThePixel builds a project scope around what your business needs today and where you want to go next.
Custom project scope
Clear payment milestones
Senior-level partnership
A PROJECT BUILT AROUND YOU
Know what’s included.
Your proposal connects your goals, project scope, timeline, and cost in one clear plan.
A Clear Payment Schedule
Three payments. Clear milestones.
Custom website projects typically follow a 50/25/25 payment schedule. Your signed agreement will outline the project total, payment milestones, and any project-specific terms.
Before work begins
A deposit secures your project and allows ThePixel to begin the agreed work.
After strategy and design approval
The second payment is due after you approve the agreed strategy and design milestone.
When your website is complete
The final payment is due when the agreed website work is completed, tested, and ready for launch.
Payment Example
What this looks like for an $8,500 project
Example only. Your project total will depend on its scope.
Your website is complete when the agreed work is finished, tested, and ready to publish. The final payment is due at completion, even if you choose to launch later.
Understanding Website Costs
What affects the cost of a website?
A website’s cost depends on the work needed to meet your goals. These are some of the factors we consider when preparing your project scope.
Website size and content
The number of pages, amount of content, and need to organize, write, or migrate information all influence the scope.
Strategy and user experience
Research, navigation planning, user journeys, and content structure help create a website that supports your goals.
Design and development
The level of custom design, responsive layouts, and development needed will vary from project to project.
Features and integrations
Forms, scheduling, e-commerce, interactive tools, and connections to other systems can add complexity.
Search and visibility needs
Search strategy, content improvements, and technical work can vary based on your website and market.
Existing website and timeline
An existing website’s condition, migration needs, and project deadlines can affect the work involved.
More Than a Collection of Pages
What can be included in your website project?
A successful website brings strategy, design, content, and technology together. Your proposal identifies which services are included based on your goals and project needs.
Explore Website Design →Discovery and planning
Define your goals, audience, priorities, and project direction.
Website structure and UX
Organize content and create clear paths for your visitors.
Visual design and development
Create and build a responsive experience for your business.
Content and search foundations
Support clear messaging and search visibility as defined in your scope.
Testing and launch preparation
Review the agreed website work and prepare it to go live.
Specific deliverables, revisions, and responsibilities are outlined in your proposal and signed agreement.
Planning Beyond Launch
Consider the ongoing costs, too.
A website may have recurring expenses after the initial project. Understanding these costs early helps you plan for the long term.
Hosting and domain
Hosting makes your website available online, while your domain is your website address. Both typically renew on an ongoing basis.
Website management
Updates, maintenance, and ongoing support help keep your website working as your business and technology change.
Third-party tools
Premium plugins, software, scheduling tools, and other services may have separate subscription or licensing fees.
From Questions to a Clear Plan
How to get a website quote.
You don’t need to have every detail figured out before reaching out. We’ll start with what you know and talk through the rest.
Tell us about your business
Share what you do, what prompted your website project, and what you want your website to accomplish.
Talk through your needs
We’ll discuss your audience, current challenges, desired features, priorities, and timing.
Review your proposal
You’ll receive a project-specific scope and pricing to review before moving forward.
Common Questions
Website pricing FAQs.
A few answers to help you plan your website project with confidence.
How much does a website cost?
Website costs vary based on the size of your website, the strategy and design work involved, required features, content, and other project needs. ThePixel prepares a custom proposal after learning about your goals and requirements.
Do I need to know my exact budget before contacting you?
No. If you have a budget or range in mind, sharing it can help guide the conversation and identify priorities. If you’re unsure, we can discuss your goals and the scope of work you need.
Can the project be completed in phases?
Depending on your goals and project requirements, a phased approach may be possible. We can discuss which work should come first and what could be considered later.
What happens if I need additional work?
If you request work outside the agreed scope, ThePixel will discuss the additional work and any associated cost before proceeding. Changes are handled according to your signed agreement.
Is hosting or website management included?
Hosting and website management are separate services unless included in your signed agreement. We can discuss the support your website may need after the project is complete.
When is the final website payment due?
The final payment is due when the agreed website work is completed, tested, and ready for launch. If you choose to publish later, the final payment is still due at completion, according to your signed agreement.
Have questions about project terms or service policies? Contact ThePixel and we’ll be happy to help.
Let’s Talk About Your Website
Ready for a website plan built around your business?
Tell us what you’re working toward. We’ll help you explore the right next step and prepare a scope for your needs.
