FAQ
Browse FAQs by service
Jump to the area that matches what you’re exploring.
Web Design
Redesigns, landing pages, accessibility-first UI, and conversion-focused layouts.
What’s included in a typical website redesign?
Most redesigns include discovery, sitemap/IA, page templates, responsive UI, accessibility checks, and content structure guidance. If you want development included, we’ll also handle build, QA, and launch support.
Do you design in Figma?
Yes. We design in Figma with reusable components and clear patterns so your site stays consistent as it grows. Final files are organized for handoff and easier updates later.
Can you work with our existing brand?
Absolutely. We can design within your current brand system—or refine it with improved typography, spacing, and UI standards without changing your identity.
Will the site be accessible?
Accessibility is built into the design approach: color contrast, semantic structure guidance, keyboard navigation considerations, and patterns that support screen readers. If you need formal WCAG alignment, we’ll scope it clearly.
Do you write website copy?
We can: (1) improve and restructure existing copy for clarity and SEO, (2) provide page-by-page content guidance, or (3) partner with a copywriter if you need full net-new writing.
How do you handle approvals and revisions?
We use milestone reviews (structure → design direction → page templates → final polish). That keeps feedback focused, prevents rework, and avoids “endless revisions” at the finish line.
Product Design & UX
SaaS, dashboards, workflow tools, internal apps, and complex systems that need clarity.
What types of products do you design?
Workflow-heavy tools: dashboards, portals, internal systems, multi-step tasks, and operational UIs where speed, accuracy, and user confidence matter.
Can you jump in mid-project?
Yes. We can audit the current UX, map the flow, identify friction points, and create a practical plan to improve the experience without restarting from scratch.
Do you do user research and testing?
Yes—lightweight or deeper, depending on your timeline. Common options include stakeholder interviews, usability testing, and behavior insights from analytics and session tools (when available).
What’s your handoff process for developers?
We provide Figma files with components, specs, interaction notes, and edge cases. We also support dev Q&A to reduce gaps, speed implementation, and keep design intent intact.
Can you create a design system?
Yes—typically starting with core UI tokens (type, color, spacing), then a component library (inputs, tables, filters, modals, navigation), and documentation so teams can scale consistently.
How do you measure UX success?
We define outcomes early (reduced drop-off, faster task completion, fewer errors, higher adoption). Then we track with analytics, funnels, and qualitative feedback after launch—so improvements are provable, not subjective.
SEO & Growth Marketing
Technical SEO, content strategy, local SEO, UX improvements, and performance that compounds.
How long does SEO take to work?
SEO isn’t a quick fix—it’s a long game built on structure, clarity, and consistency. Many sites see early traction in a few months, but the strongest results come from ongoing technical health, content quality, and UX improvements over time.
What’s included in an SEO audit?
Typically: technical health (indexing, speed, Core Web Vitals), on-page structure (titles, headings, internal links), content gaps, local SEO checks, and prioritized recommendations you can act on.
Do you help with Google Business Profile?
Yes. We can optimize categories, services, descriptions, photos, posts, and review strategy—plus ensure your site supports local intent with the right pages and content structure.
Will you create content for us?
We can create content outlines and SEO structure, revise existing pages, or deliver publish-ready drafts depending on scope. The goal is intent-matched content that converts—not fluff.
Do you track results?
Yes. We track rankings and traffic, but we also focus on what matters: qualified visits, leads, form submissions, calls, and user behavior—so improvements tie back to revenue outcomes.
What’s the difference between SEO and conversion optimization?
SEO earns the visit; conversion optimization earns the action. ThePixel treats them as one system: clear pages, strong UX, fast performance, and content that matches intent.
Website Management
Updates, monitoring, backups, small improvements, and keeping things stable over time.
What does “website management” cover?
Ongoing essentials: CMS/plugin updates, security checks, uptime monitoring, backups, and small content or layout updates. It’s designed to prevent issues—not just react to them.
How fast do you respond to requests?
Most requests are handled quickly, depending on complexity and queue. Critical issues (site down, security) are prioritized first. If you need a guaranteed SLA, we can scope that.
Do you do content updates and new pages?
Yes. Management can include content swaps, new sections, landing pages, and ongoing improvements—especially when tied to SEO and conversion goals.
Can you help with spam traffic and bots?
Yes. We can help harden the site, improve firewall rules, and recommend practical protection (rate limiting, WAF/CDN setups like Cloudflare) when needed—without breaking legitimate traffic.
Do you manage analytics and tracking?
We can manage GA4 and key events (forms, calls, key CTAs) so you’re tracking meaningful actions—not just pageviews. If you use heatmaps/session tools, we can help interpret patterns too.
What if our site wasn’t built by ThePixel?
That’s fine. We’ll review the setup first to confirm it’s maintainable and secure. If we find issues (outdated plugins, unstable themes), we’ll recommend fixes before taking on ongoing care.
Managed Hosting
Performance, security, and reliable infrastructure—without you babysitting servers.
What’s included with managed hosting?
Typically: performance tuning, security hardening, backups, monitoring, and support when something breaks. We focus on stability and uptime—so you don’t have to.
Do you provide SSL and email hosting?
SSL is standard. Email hosting depends on your setup—many clients use Microsoft 365 or Google Workspace. We can coordinate DNS, SPF/DMARC, and deliverability best practices.
Can you migrate our site?
Yes. We handle migration planning, DNS timing, and post-move validation to reduce downtime and prevent broken forms, tracking, or email issues.
Will hosting improve site speed?
It can. Hosting is one part of speed (server + caching), but page weight and front-end structure matter too. We’ll recommend the highest-impact improvements based on your site’s bottlenecks.
How do you handle security threats?
We prioritize prevention: updates, firewall/WAF options, login hardening, backups, and monitoring. If something happens, we isolate, remediate, and restore quickly with a clear incident trail.
Can we keep our current host?
Often, yes. If your current setup meets security and performance needs, we can support it. If it’s limiting reliability, we’ll recommend a better-fit path.
General
Working together, timelines, pricing, and what to expect.
How do projects typically run?
We start with kickoff and discovery, align on goals and scope, then move through structure and design with clear checkpoints. After that: build (if included), QA, launch, and post-launch iteration based on real user behavior.
Do you offer fixed-price packages or custom quotes?
Both. Packages work well for common needs, while custom scopes fit complex requirements, multi-site environments, or phased rollouts.
Do you work with in-house teams?
Yes. We can plug in as a design partner, collaborate with engineering, or provide a clean design system and handoff so your team can build efficiently.
Can we start small?
Definitely. Many clients start with an audit, a landing page, or one key flow—then expand once the foundation is proven.
What do you need from us to begin?
Access to current site/admin tools (as needed), a primary point of contact, any brand assets, and clarity on priorities. We’ll guide the rest with a simple kickoff checklist.
Do you provide ongoing support after launch?
Yes—through Website Management or ongoing SEO. The best-performing sites are the ones that continuously improve over time.
Still have a question?
Send a note with what you’re trying to accomplish and we’ll point you in the right direction—fast.