NutriSport & Smoothie
Health and Wellness Website Design & Local SEO Results
This case study outlines how ThePixel elevated a local smoothie restaurant’s online presence with modern UX design, refreshed branding, stronger local SEO, and a simplified ordering experience that drove more qualified customer inquiries.
NutriSport & Smoothie: Turning Local Fitness Demand Into In-Store Sales
NutriSport & Smoothie needed their website to drive foot traffic, supplement purchases, and smoothie orders. ThePixel rebuilt the brand’s digital presence with a high-performing website, streamlined product discovery, and a local SEO strategy that captured fitness-minded customers searching for supplements, protein shakes, and wellness products.
| Role | Principal UI/UX Designer & Web Strategist (research → launch) |
|---|---|
| Team | UX, UI, Content, Development, Photography, SEO |
| Timeline | ~12 weeks · strategy, redesign, SEO rollout |
| Platform & Tools | WordPress, WooCommerce Catalog, Figma, GA4, Local SEO, Schema Markup |
Research & discovery
We studied how customers search for supplements, protein shakes, and wellness products, and what motivates them to visit a store vs. order online. Insights guided a new site designed to convert high-intent local searches into in-store traffic and product exploration.
Methods
- Competitive review of local gyms, nutrition shops, and national supplement brands.
- Analysis of Google Search Console trends for supplement-related keywords.
- Heatmap + scroll-depth review of existing product and smoothie menu pages.
- Interviews with store managers about customer questions and buying patterns.
Key insights
- Users search for “protein near me,” “pre-workout,” and “healthy smoothies.”
- Customers cared about ingredient transparency and fast menu scanning.
- Store hours and location clarity impacted conversion more than expected.
- Product pages lacked structure, hurting SEO and local ranking signals.
Risks
- Poor product categorization could overwhelm first-time customers.
- Low SEO authority made it difficult to rank against national brands.
- Outdated menu design reduced smoothie orders from mobile users.
Problem & goals
The site needed to serve two audiences: supplement shoppers searching online and regular smoothie customers needing fast access to menus and locations.
- Design a clean supplement catalog with easy filtering.
- Modernize the smoothie menu for mobile scanning and quick choices.
- Improve Google rankings for fitness, nutrition, and location-based searches.
End-to-end customer journey & outcomes
The redesigned site supports the full in-store decision journey — from discovering NutriSport in Google Search to browsing supplements, checking smoothie options, and visiting the nearest location.
| Stage | What changes | UX focus | Outcome |
|---|---|---|---|
| Search & discover | New SEO-optimized homepage built around supplements, smoothies, and store locations. | Clear hero layout, category cards, and social proof. | Higher visibility for “nutrition store near me” searches. |
| Browse supplements | Product categories organized by goal: muscle gain, energy, wellness, recovery. | Simple filtering, ingredient highlights, trusted brands. | More customers browse multiple categories per session. |
| View smoothie menu | A mobile-first smoothie menu with nutritional info, flavors, and quick order guidance. | Big photos, clear naming, allergen badges. | More users arrive ready to order in-store. |
| Visit & purchase | Improved store pages with maps, hours, and popular products. | CTA to call, get directions, or preview menu. | Increase in local foot traffic and repeat visits. |
Product catalog & smoothie menu redesign
We rebuilt NutriSport’s catalog and smoothie menu to better showcase product benefits, nutritional information, and high-demand items. The result is cleaner, faster, and designed for both fitness newcomers and experienced supplement buyers.
- Brand-based and goal-based supplement categories.
- Mobile-first smoothie menu with nutritional breakdowns.
- Schema markup for products and store locations.
- Stronger content structure for SEO and conversions.
- +41%
- Product detail page views
- +29%
- Smoothie menu interactions
- +22%
- Store visits tied to Google Search
Local SEO results & ranking improvements
Once launched, NutriSport’s site began climbing local rankings for supplement and smoothie keywords, significantly boosting store visits and product discovery.
Organic traffic
- +62%Growth in organic sessions.
- Top 5Rankings for “protein near me.”
- +33%More branded searches.
Engagement
- −21%Lower bounce rate on key pages.
- +28%More pages per session.
- +30%Increase in store lookups.
Local pack
- +54%Google Business Profile views.
- +39%Calls from Google Search.
- ConsistentNAP & category alignment.
