Our Website Process
Website Process
Our Website Process
A clear, repeatable workflow that keeps projects moving—from first conversation to launch—built for performance, usability, and search visibility.
Three steps to a website that performs
We keep the process structured, collaborative, and measurable—so decisions are clear and the site is built to last.
Step 1
Design
We start with discovery—learning what sets your organization apart, who your target audience is, what they’re looking for, and how to structure the website to deliver that information clearly.
Usability matters for visitors, but your editing experience matters too. Your website should be easy to update without feeling like a technical chore.
Design deliverables
- Visual concept
- Visual mock-up design
- Visual style guide
What we align on
- Wireframes & page structure
- Buyer goals & messaging
- Site architecture
Wireframes
Wireframes define hierarchy and layout early—so content, structure, and calls-to-action are validated before we polish visuals.
Identifying your buyers
We clarify who you’re trying to reach and what they need to see—so the site attracts qualified visitors and supports conversion.
Architecture
We map what pages you need and how they connect—supporting findability, clean navigation, and SEO-friendly structure.
Step 2
Development
We build websites as long-term investments. Our sites are built to support custom experiences, scalable content management, and flexibility as your needs evolve.
Depending on your internal resources, our involvement can be minimal or comprehensive—front-end and server-side development, ecommerce, CMS configuration, and integrations.
Development scope may include
- Client-side application
- Server-side application
- 3rd-party integration
- SEO component setup
- QA testing
- Usability analysis
Built for performance
- Clean templates & reusable components
- Accessibility-minded UI patterns
- Speed checks & technical QA
Website analysis
We evaluate what’s working, what isn’t, and what to improve—so the build supports your goals and user needs.
Content strategy
We shape content to match intent, reduce confusion, and make key pages easier to scan—so visitors move forward.
SEO & keyword strategy
We apply keywords in the right places—structure, headings, internal links, and metadata—so your site can compete in search.
Step 3
Migration & Launch
When development is complete, we test in a production-like environment and validate performance, stability, and SEO fundamentals before pushing live.
Launch is a controlled rollout with verification that traffic reaches the correct pages, redirects are working, and quality checks are complete.
Launch checklist
- Content migration
- SEO page synchronization
- Launch website
- Performance & testing
After launch support
We recommend ongoing website management so updates, monitoring, and backups are handled consistently— keeping your site stable, secure, and improving over time.
Let’s discuss your options
Whether you’re redesigning an existing website or starting from scratch, we’ll recommend the best next step based on your goals, timeline, and internal resources.