Website Evaluation Checklist

November 20, 2017 by in category Web Design tagged as with 0 and 2
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Website Evaluation with FREE PDF Checklist

Our website assessment is based on the three essential components of website success:

  1. Design: Is your site cosmetics top-notch?
  2. Content: Is your content attracting potential leads?
  3. Navigation: Does your site do what it’s suppose to do?

By honestly and thoughtfully evaluating your current website, this assessment will generate ideas for improving your results, and provide insight into best practices.

Download_Website_Evaluation_Checklist_Questions
Website-Self-Evaluation-Checklist

Website Scoring

0-30 Points

Looks like you have a weak web presence. You do have a website, which is a great first step, but it isn’t helping increase profit and enhance your ROI. Nowadays, people are turning to the internet first to find solutions to their problems. Your website has several jobs in this process. First, it needs to be able to be found. Second, it needs to have content that will convince the visitor that your company can solve their problem. All the while it needs to be reliable, functioning well, and easy to navigate. Maybe you’re not an internet scientist, but you don’t have to be. Analysis is one of the great friends to you on the Web. Use Google Analytics (a FREE tool) to monitor performance, idntify trends, and learn more about your website. Try Google Analytics, cater your content to your audience, and look for deficiencies in your site’s layout, set up, or navigation. Then take this self-assessment again and see that improvement!

31-48 Points

You have a web presence, but you’re not using it to it’s fullest potential. Your website should be the center of your marketing campaign. If it’s not up to par, your marketing campaign is going to suffer. Not to worry though, identifying the problem is half of the battle. In addition to making sure your website is clean and easy to navigate, you will want to implement an inbound marketing strategy to go hand-in-hand with your website. You should think about adding and improving social media, adding or enhancing your blogging strategy, and monitoring your site’s performance on search engines as ways to improve your website and overall web presence. Don’t forget, quality content is king. You’re almost there! There many be some back-end work that needs to be done to improve the functionality of your site as well, but you’re on your way!

49-60 Points

Congratulations! You’re really mastering the whole website thing! There’s always room to improve though. You most likely already have a blog, but be sure to continue to add to it, ideally at least once a week. New, engaging, and relevant content will assuredly get your visitors talking and sharing it, driving more visitors to your site. Your website runs well and the look and feel are great too. Take a look at the inbounce links your website has. Try to add more, and get your site out there for people to find. Similarly, look at the current SEO performance. Develop or reevaluate your keyword strategy so that your site ranks highly for relevant keywords and search inquiries. Of course, continue to monitor your site’s performance. Most importantly, don’t slack off while you’re ahead!

Hire ThePixel to build your next website!

ThePixel is a full-service website design and development agency located in Cedar Rapids, IA specializes in website design, website development, content management system (CMS), social media marketing, mobile apps, managed cloud hosting, website maintenance and other online web services. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their ideal website. Hire ThePixel to build your next website! Complete our request for proposal form and receive an email with a detailed proposal outlining your next web project, cost break down, design and development process. You may also call us at 563.543.6433 to speak to a website consultant, and see how we can help take your business to the next level.
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