Social Media Explained

Each social media channel caters to a different type of user.

It’s important to have a clear understanding of how users communicate on each platform to create a successful social media strategy. To explain social media, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication.

Are you unsure of how to communicate on a particular social network? Social communication can be easily explained through donuts. Below we explain the popular social media channels and how users communicate differently on each social channel.

Social Media Channels Explained


I’m eating a #donut

  • Short and sweet is the best policy for content posted on Twitter. Always be “matter of fact” and “to the point” because most users are on Twitter for updates and news.
  • Try and keep your tweets down to 120-130 characters because Twitter users expect quick and digestible content.
  • Creating content for Twitter can be compared to crafting headlines for a blog.
  • Twitter users appreciate witty tweets, but make sure you are still incorporating your brand message.
  • Take advantage of trending hashtags to add to the #conversation.

500 Million

Tweets per day

330 Billion

Monthly active users


Average Account


Used as a marketing tool

Twitter Social Media Channel


I like donuts

  • Facebook is a great network to share opinions and feelings.
  • On Facebook post comments, share photographs, and post links to news or other interesting content on the web, chat live, and watch short-form video.
  • You can be more descriptive and longer-winded on Facebook.
  • Users on Facebook are more open to reading and digesting content so you don’t have to be as paranoid about the length of your posts.

100 Billion

Daily content shares

500 Million

Daily story usage

2.7 Billion

Monthly active users

19.5 hrs

Monthly time spent

Facebook Social Media Channels Explained


I’m watching donut videos

  • A video-sharing website.
  • User-generated content, where users create and share content with others.
  • Share live footage of what you or your brand is doing.
  • Connect and network with others YouTuber’s who share their interests.
  • Interact with YouTube users through comments, likes, shares, or direct messaging.
  • If you subscribe to a YouTube channel, you are interested in the creator’s content and wish to follow their work.

1 Billion

Daily video views

1.3 Billion

Regular Users

2.5 Billion

Monthly active users

171 Million


YouTube Social Media Channels Explained


Here’s a photo of my donut

  • Instagram allows anyone to be a photographer – including YOUR BRAND – with easy to use filters and photo edits.
  • Lets users to edit and upload photos and short videos through a mobile app.
  • Instagram is a platform where users share their experience through photography.
  • Instagram users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app.

5 Million

Shared per hour

4.2 Billion

Likes per day

1 Billion

Monthly active users

95 Million

Photos uploaded daily

Instagram Social Media Channels Explained


My skills include donut eating

  • Business-oriented social networking service.
  • World’s largest professional network on the internet.
  • LinkedIn caters to professionals so make sure to adapt your posts and profile accordingly.
  • Find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career.
  • Expect a more sophisticated audience.

650 Million


1 Billion

Published content

106 Million

Monthly active users


U.S. adults usage

LinkedIn Social Media Channels Explained


Short video with my donut & apply filter

  • Use device camera to capture and send snaps out to other users.
  • Determine seconds the snap is available for the recipients to view.
  • Message can only be viewed once.
  • A video snap can be a maximum of 60 seconds long (known as a Long Snap).
  • Snapchat stories appear for 24 hours, and the user’s friends can view them an unlimited number of times before they expire.
  • The popular Snapchat Filters include those that transform users into dogs, shoot lasers from their eyes and add flowers to a clowns hat.

650 Million


1 Billion

Published content

293 Million

Daily active users

Under 34

Target audience



Discuss our love for donuts

  • User-generated content
  • Anonymous posting & threads
  • Post questions and discover new content
  • Communities (i.e. subreddits) based on people’s interests that share and discuss web content.
  • Members that register the site can submit content such as links, text posts, and images, which are then voted up or down by other members.

2.2 Million


10 mins daily

User spend

430 Million

Monthly active users

1.4 Billion

Monthly videos

Reddit Social Media Explained


I dance & sing with my donut

  • Video-sharing app that allows users to create and share short-form videos on any topic.
  • Dedicated to short-form videos created for and consumed by users. The length of videos is 15 to 60 seconds.
  • Now available in more than 150 different markets, TikTok has offices in Beijing; Los Angeles; Moscow; Mumbai, India; Seoul, South Korea; and Tokyo.
  • Short-form video content is played as soon as a user opens the app. The videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining, addictive video content.

32.2 Million

Mobile visits

2.6 Billion

Total app downloads

1.1 Billion

Monthly active users

141 Million

Active users in U.S.A.

TikTok Social Media Channels Explained