SEO Services – Cedar Rapids, IA

SEO Services in Cedar Rapids, IA

ThePixel is an SEO company based out of Cedar Rapids, IA. We help Iowa SEO clients reach their organic search targets through well-planned SEO strategies that aim for specific growth results.

Websites optimized for mobile have seen a 70% increase in user engagement.

60% of searches are now conducted on mobile device.

Four in five people use search engines for local queries.

75% of users never scroll past the first page of search results.

How does search engine optimization work?

Step 1
Research and Analysis

When it comes to data-driven business decisions, research and analysis are often used interchangeably. However, these terms are not synonymous, and understanding the difference between them is crucial for making informed decisions.

Here are our five key takeaways:

1. Research is the process of finding information, while analysis is the process of evaluating and interpreting that information to make informed decisions.
2. Analysis is a critical step in the decision-making process, providing context and insights to support informed choices.
3. Good research is essential to conducting effective analysis, but research alone is not enough to inform decision-making.
4. Analysis requires a range of skills, including data modeling, statistics, and critical thinking.
5. While analysis can be time-consuming and resource-intensive, it is a necessary step for making informed decisions based on data.

Iowa SEO Services

Step 2
Identify Keyword Opportunities

The days of SEO being a once-off project are gone — especially when it comes to new keyword opportunities and threats that seem to fluctuate on a daily basis.

Keyword research sometimes feels like you’re chasing your tail — what worked last year might not work next year. Google’s algorithms are ever-changing, trends are unpredictable, and you’re competing for high SERP rankings in a highly competitive space. Not to mention the latest integration of generative AI results to the SERPs.

Keywords for SEO Strategy

Step 3
On-Site Coding & Implementation

Search engines are processing an enormous amount of data in their ranking algorithm. Artificial Intelligence is becoming more aware of what users want and better at determining what content will satisfy user intent. Google updates like BERT are indications of an increasingly more complex and savvy search engine.

All this being said, you don’t have to resort to tricks and secret hacks to get your site ranked on Google, but you do have a lot of information to feed the search engine that will help your chances of getting ranked.

On-Page and Off-Page SEO

Step 4
Copywriting & Implementation

SEO copywriting is the process of writing content that’s optimized for human readers and search engine algorithms. The main goals are earning high rankings for relevant keywords, and attracting and engaging target audiences.

Traditionally, copywriting is writing text for advertisements. But many marketers use “copywriting” as another word for content writing, which involves writing blog posts etc.

Iowa Content Google Ranking

Step 5
Speed & Site Performance

PageSpeed Insights is the industry-standard testing tool for measuring performance of a website. Created by Google, PageSpeed Insights (PSI) uses an algorithm that combines numerous behind-the-scenes factors of a website to try and grade them with an overall score. This score is separated into mobile and desktop categories to illustrate the different factors affecting the two types of visitors.

SEO + Digital Marketing

Step 6
Marketing & Link Building

Within SEO, link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic.

Today, the need for quality, relevance, and authenticity has never been more important. While low-quality, spammy link building techniques can work, they shouldn’t play a part in a strategy for an organization who is building for long-term organic search success.

SEO Link Building Strategy

Step 7
Ranking Report & Tracking

To make sure your business is on the right track toward growth, it’s important to set goals – but perhaps what’s even more important is making sure you have systems in place that will help you track your progress toward achieving those goals. Thanks to Google Analytics, it’s fairly easy to set and track goal progress directly from within your dashboard.

Setting Up Google Analytic Goals
Data-driven results

Grow your Cedar Rapids SEO organic results and website traffic.

We understand that all website traffic is not created equal, so we’ll work with you (and check out your competitors) to ensure your SEO strategy is aligned with your long-term business goals… so you can reach the right kinds of people without having to rely on pay per click (PPC) marketing campaigns alone.

Building your business through the web starts with an effective website. With more than 80% of clicks happening on the first page of Google Search, a professional search engine marketing strategy is a must. That’s why we take an SEO-centric approach to every website we produce — from the design and development, to the site structure, and of course the content.

SEO is replacing traditional ads

Frequently asked questions for anyone looking for search engine optimization

How much does SEO cost?
SEO can vary greatly in price depending on who is offering the service, and there is a large price disparity for a reason. Companies who offer SEO at very low prices usually tend to cut corners, use ‘black-hat’ techniques or use improper SEO strategy, resulting in penalties, decreases in traffic and spam for unsuspecting business owners. Agency prices tend to run higher, but you are paying for their experience, ethics, and effectiveness.
Once I start SEO, how long will it take to get rankings?
SEO isn’t an overnight strategy. The first few months are dedicated to making updates to your site and waiting for the search engine spiders to crawl and index the changes. Depending on your website, the amount of work it requires, and the crawl frequency of the search engine spiders, it typically takes 3-9 months to begin seeing new rankings.
Should I also do PPC?
Pay Per Click is a great additional strategy to supplement your SEO efforts and can help enhance relevant traffic. Depending on your particular website, industry and the competitiveness of the keywords you want to go after, a good agency will recommend PPC on a case-per-case basis.
Why should I continue SEO once I’ve gotten good rankings?
Achieving the rankings is only half the battle. Since the search engines are constantly evolving and updating their algorithms, your rankings can fluctuate from one day to the next. Maintaining current rankings is just as involved as getting new ones; it takes constant research, updates, and testing to keep your URL ranking in the top positions. Discontinuing SEO after you’ve achieved rankings will result in a loss of rankings fairly quickly.
Can’t we just buy links?
Although link building can be an important aspect of SEO, purchased links and links from spammy websites or ‘bad neighborhood’ sites can actually hurt your rankings rather than help. Search engines are constantly looking out for links like these. In fact, Google’s ‘Penguin’ series of algorithm updates is geared primarily towards penalizing sites who obtain links unnaturally through link exchange schemes and purchasing links or have links from spam sites. A recovery from a link penalty is not an easy one and can result in significant traffic losses.
Can you guarantee my rankings with SEO?
Ethical SEO agencies cannot guarantee something they can’t control and beware of any company that claims they can. There is no way to know 100% how a site will rank because of the search engine’s constantly evolving nature and to guarantee rankings would be unethical. Also, beware of companies claiming they have a special relationship with Google or can ‘priority submit’ to Google to guarantee ranking positions. This is completely false and untrue, and Google itself warns against companies that make these claims.
Can you get me ranked for general terms like ‘lawyer’?
General terms are highly competitive and would be extremely costly to rank for based on the time and resources it would take to achieve rankings for a term that broad. Another reason we advise against going after terms that broad is relevancy. If you are a lawyer in Iowa, traffic from Arizona probably isn’t that relevant to your business. It is more cost effective and pragmatic to go after terms that relate to the location of your business.
Which Search Engines receive the majority of searches?
Google obtains the majority of search traffic, with about 67% total searches. Bing comes in second with about 17%, then Yahoo with roughly 12% and the remaining Search Engines all total about 4%.
How often do the Search Engines update their algorithm or search equation?
Only the techs behind the search engines know this answer for sure, but Google’s head of Web Spam, Matt Cutts, has been quoted saying that more than 500 updates are made each year. Since the search engines are constantly evolving and changing, it is crucial to stay on top of the changes, make constant updates on our end, and only use strategies that are ethical and sustainable.
Free seo audit report

Does your website past the SEO audit test?

SEO is about pleasing both the users and the search engines. Run your website through our free grader to see where you stand and how you can improve.

Broken image links
Broken external links
Thin content with no value
Duplicate page content
Redirects to Broken URLs
Missed Structured Data

Ready to grow your business with Cedar Rapids SEO Services?

We are the marketing partner for Iowa businesses looking for sustainable success through a powerful SEO strategy, serving a variety of clients in Des Moines, Cedar Rapids, Davenport, Sioux City, Ankeny, Iowa City, West Des Moines, Ames, Waterloo and Council Bluffs Iowa. We love seeing our business network in Iowa grow and are inspired even more whenever we see our partners take the lead in their respective industries through solid organic search and SEO methods.


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