Each social media channel caters to a different type of user. In order to find success with your social media strategy, it’s important to have a clear understanding of how users communicate on each platform. To explain, the content you are tweeting on Twitter should NOT be copy and pasted into Facebook. Can you use the same content subject matter? Yes, but make sure that the content you post reflects each social channel’s style of communication. Are you unsure of how to communicate on a particular social network? Social communication can be easily explained through donuts. Below we explain the popular social media channels and how users communicate differently on each social channel.