Quality over Quantity – it’s an age-old idea but is still as hard for companies to implement in an online business world as it was before. Driving thousands of undifferentiated visitors to your website takes little online marketing skill; getting the traffic that will actually convert to dollars requires much more proficiency and expertise. Our SEO department’s mission is to do just that: drive quality organic traffic to your site.
The SEO process begins with a discovery phase. During this phase, we’ll collect all the relevant SEO requirements for your project, including:
Baseline Ranking for Your Site on Targeted Keywords
The Discovery Report produced at the conclusion of this process will yield the SEO program options available to you according to the competitiveness of your site’s market. Different markets need different tactics and no program options will be offered to you that won’t yield results in your market. You’ll be able to choose between these programs based on your desired level of intensity and budget:
Additional services and a-la-carte pricing on products such as Google product search, local search, and others will also be described in the report so that you can select your own custom program if you wish.
After you’ve selected the most suitable SEO program for your site with help from our team, the first month of the process is used for preparing your site for the program. During this phase, our team will perform the technical changes necessary to optimize your site, including some or all of the following:
Google Analytics and Customization
Google Analytics Ecommerce module
Google Webmaster Tools
Search-friendly URL rewrites
Robots.txt Creation and Optimization
XML Sitemap Creation and Submission
HTML Sitemap Creation
Meta Data Scripting
Custom 404 Page Creation
301 Redirect Page Creation
Site Architecture Analysis
Once the preparation phase is complete, the main part of the project begins with the daily work of your selected SEO program. Depending on the program you’ve selected, this will include some of the following ongoing work by our team:
ThePixel is a full-service digital agency specializing in custom website design, development, social media marketing, SEO, web hosting, mobile app creation and branding. We leveraging technology with business needs allowing our clients to focus on running their business.