Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we communicate with friends and family and interact as a society. Social media platforms have also opened new avenues of advertising and marketing for businesses, both B2B and B2C.
76% of B2B tech marketers use social media to market their products because they recognize the value in tapping into those channels. Over 70% of Americans use one or more social media platforms, so your customers are already on social media! You just need to join them!
Because of the growing usage and benefits in social media marketing, having a social presence has become a necessity rather than an afterthought for B2B organizations.