Everyone understands that content is king, but in reality, content is only king if it’s relevant. When someone visits your website, they want to know how and why you are the right fit for them, not someone kind of like them (as Progressive would say). That is why personalizing web content is such an effective way to help your organization convert leads. In fact, according to Microsoft, web content personalization can lead to a 30% increase in conversion rates. Today we’ll talk about what web content personalization is and a few tips to make it happen for your website.
For the purpose of this blog, when we say content personalization we’re referring to pieces of content that only appear to certain web visitors. Personalized content is highly effective and is fun to implement.