What To Expect From SEO in 2021

There are various different ways you can market your business online, and a huge part of achieving success, is understanding Search Engine Optimization.

It’s true that 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. Knowing this shows the importance of SEO.

I want to share with you what I am expecting to be the biggest trends from SEO in 2021.

Voice search is going to play a huge part in the way we communicate with our audience online, and how they search for, and process information.

According to Google, 1 in 5 searches already happen through a voice search query. Because of voice search being a huge part of SEO in 2021, long-tail keywords and natural language need to be a huge focus.

Offering your audience a great user experience has always been important. This will become even more crucial in 2021. Google has made it a priority for their top search ranking websites to offer a smooth user experience.

If you are looking to improve your user experience, look at your site speed, website readability and navigation.

If you haven’t already set your business up on Google Local, and you have a physical store, this is a must-take action for SEO in 2021.

Google is going to have a huge focus on local search queries, based on geographical locations in 2021. You will see more of “places near me” searches, and because of this; you need to embrace Google Local.

Link building will not disappear in 2021. It is still going to be important for you, as a business to acquire quality links to your website to build authority.

For SEO in 2021, look at ways you can generate great links back to your website. Think about building relationships with industry thought leaders that will give you long-term links.

Mobile should no longer be an afterthought. It needs to come first, as Google will likely make 2021 the year it develops a mobile-first indexing algorithm.

Around 57% of web traffic comes from mobile devices and because of this, you need to have a mobile strategy for SEO in 2021.

We have seen Pinterest introduce a visual discovery tool, and this was the first step into the visual search revolution. Search engines now go beyond text. Rich visuals are more engaging and innovative.

Google has already invested into visual search opportunities and as competition increases you, as a brand need to focus on optimizing your visual content for SEO in 2021.

What are you expecting from SEO in 2021, and are you going to be adopting any new SEO strategies?

ThePixel is a website design, seo and digital marketing company located in Cedar Rapids, Iowa. Our website designs are custom designed for your unique brand and online presence. Since 2008, ThePixel has worked with hundreds of businesses to design, develop and launch their perfect website that lasts for years.

All Pixel websites are backed with a powerful content management system, search engine optimization and a modern mobile-friendly design. Let’s start building the website of your dreams – one that generates traffic, leads and conversions. Contact ThePixel and one of our representatives will guide you through the website phases and how the process works either by a Zoom Meeting or phone.