What is So(Social) Lo(Local) Mo(Mobile) and Why is it important to Marketers?
Marketers who approach today’s SoMoLo consumer with a new mindset are delving into exciting territory with plenty of opportunity. …
How’s Your Online Presence?
Today’s consumers tend to go online first to search for information about a specific business or business person, before they call. …
How-to Generate Content Ideas Using Analytics
Most marketers use their web analytics to determine the quality of their content and how their users behave on their site. But not many of them use it for planning their content. …
Business Website is the Hub for Online Presence
Most people today who want to find your business or to learn about your business and their products and/or services, look to your business website first. …
What is Conversion Rate Optimization (CRO)?
Conversion rate optimization (CRO) is the process of increasing the number of website visitors who take action. Conversion rate optimization is performed with a combination of website analytics and user feedback. …
