What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving.
Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As probably know, a “bounce” is when a visitor leaves your site after viewing only one page. It’s the online equivalent of avoiding a street-canvasser – people consider your site for a minute, then immediately walk away.
While abandonment of any kind isn’t ideal, high bounce rates are especially frustrating because they demonstrate a lack of engagement.
Before anyone panics, it’s important to understand that site bounces are incredibly common. In fact, the average bounce rate for ecommerce sites is between 20-55%.
However, unlike other forms of abandonment, bounce rates aren’t usually the result of some kind of distraction or indecisiveness on the customer’s part. Indeed, when a bounce happens, it’s because a customer, based on their first impression, has decided not to continue doing business with your site.Fixing your bounce rate is a hugely important step to improving your conversion rates. #webdesign #marketing #digital Click To Tweet
Fixing your bounce rate is a hugely important step to improving your conversion rates. After all, if people aren’t engaging with your site, none of your other strategies are going to work either. However, before we discuss improving your bounce rate, it’s important to understand the difference between a good bounce and a bad bounce.