If you’re like many marketers and business owners, you want to find a way to deeply connect with your target audience. Resonating with customers means you need to understand their goals, pain points, and struggles as a consumer. As a result, you’ll have an easier time creating products that match their needs.
The first step to understanding the people who visit your website is to take a look at how they make buying decisions online. Individual industry statistics can vary, but the numbers we are going to look at today will help you find new ways to forge connections with your audience while analyzing their buying habits for future campaigns.