Steps to a Powerful Digital Marketing Strategy
The 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line. According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital …
Keeping Up is a Fool’s Game
How do you gain advantage and truly stand out from the crowd? Here’s how. Many business consultants agree that benchmarking is imperative to strategic planning. By using metrics, a business will study the practices, designs, and financial outcomes of industry leaders with one distinct purpose: To …
Reasons Why You Need A Small Business Website
If the first impression – the curb appeal – isn’t there, visitors may never go further than the quick ‘drive by’. One look is all they may need to decide they don’t want to see more. …
Areas of Improvement for Your Website
At the end of the day, improving your website’s functionality is all about making your website an easier, more pleasurable experience for your visitors. You’re laying out the welcome mat. In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a …
How Responsive Website Design Can Increase Sales
Responsive web design takes the same basic design elements across all platforms, intuitively adapting them to the viewing environment. …
