Generate quality leads with a stellar digital media marketing strategy. All too often business owners expect digital media and social media marketing to generate immediate sales, but the funnel with online marketing is very different and misunderstood.
Digital and social media help generate quality leads. Good lead generation nurtures and educates your online audience until they are ready to buy. Leads also help to grow referrals for even further sales.
A consumer’s journey begins with awareness of the business, from there the consumer is sent to the website (or into a physical location.) Once this consumer hits the website (or visits the store) it is now the job of the website to convert these leads into sales.
Leads are crucial to the sales funnel. More leads means more traffic to the website and greater potential for increased sales. Using online media to generate leads is important to this increased traffic flow.