I rarely encounter a business that simply doesn’t yet have a website. Regardless of the bizarre reports that still contend 50% of all small business owners don’t have a website. (See Inc)
Now, what I do encounter most of the time is a small business that needs a total site makeover or redesign. It’s not that they were just awful in the first place, (well, some were) it’s that every site, just like every business, needs to evolve. That means if your current site design is around two years old it needs some attention.
But, before you rush out and give a designer the keys to your site, take steps to ensure you don’t unknowingly undue all the good you’ve accomplished with your previous site.