It’s happening! Cable TV is coming to YouTube.
It’s a bold move that may be the first significant step in a new era of cord-cutting. YouTube recently announced it will soon offer “live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.”
This announcement comes around the same time that the Leichtman Research Group (LRG) announced survey results concerning households with DVR, Netflix and on-demand video from cable companies. LRG found that “54% of adults report that they have Netflix in their household, while 53% have a DVR.”
This is the first time that Netflix has eclipsed DVR. Back in 2011, for example, “44% of TV households had a DVR and 28% had Netflix.”