YouTube Will Soon Offer Cable TV

April 11, 2017 by in category Web Design with 0 and 2
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YouTube Will Soon Offer Cable TV

It’s happening! Cable TV is coming to YouTube.

It’s a bold move that may be the first significant step in a new era of cord-cutting. YouTube recently announced it will soon offer “live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.”

This announcement comes around the same time that the Leichtman Research Group (LRG) announced survey results concerning households with DVR, Netflix and on-demand video from cable companies. LRG found that “54% of adults report that they have Netflix in their household, while 53% have a DVR.”

This is the first time that Netflix has eclipsed DVR. Back in 2011, for example, “44% of TV households had a DVR and 28% had Netflix.”

How_Many_People_Are_Watching_Videos_on_YouTube

We already know that audiences are getting video from a multitude of sources. And YouTube is one of the primary contenders in this new era of digital, on-demand video content. A study by Think with Google tells us:

Viewers are curating their own content streams, with no care for labels like “digital,” “broadcast,” “cable,” “smartphone,” or “television.” They cast YouTube to their TVs and watch TV programming on YouTube. For them, combining TV with YouTube yields better entertainment.

Check out a few of Google’s core findings (with the full infographic at the bottom of this post):

Multi-Screen Consumption

Viewers once gathered around just one screen to watch video content. Now they gather around all their screens to watch all types of video content.

  • Adults are 5x as likely to prefer online platforms over cable or broadcast TV to watch video at home.
  • Two-thirds of people say they pick up another device during a television ad break.
  • 92% of YouTube viewers watch YouTube on a mobile device when they are at home.

People Are Watching TV on YouTube

  • Since 2013, viewership of television content on YouTube is up 230%.

…And They’re Watching YouTube on Their TVs

  • YouTube makes up over half of people’s time watching online video on television.

Every Viewer Has Their Reasons

  • 51% watch YouTube on TV to relax or unwind, while 38% watch to feel entertained.
  • Among viewers who watch YouTube on their TV, 48% of moms watch with their kids.
  • 25% of viewers who watch YouTube on their TV watch to share a YouTube video with their family or friends.

Video at Your Fingertips

  • In an average day, YouTube reaches more 18+ viewers than any TV network.

Video at Your Fingertips

  • In an average day, YouTube reaches more 18+ viewers than any TV network.

Good News for Brands

  • Brands can reap the benefits of this changing behavior
  • Almost 50% of internet users looked for videos related to a product or service before visiting a store.
  • Purchase intent is 150% higher from paid YouTube TrueView ads than from TV ads.

View the full infographic below, and tell us in the comments… Do you have cable? If so, will you switch over to YouTube’s cable plan ($35/mo)?

YouTube-on-TV

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