Building an online presence is no longer an option for any business serious about developing and growing their business and profitability. It doesn’t matter whether you are a home based business or a Fortune 500 company, a realtor or a small business with 10 people on staff, an artisan or a plumber. Today, consumers expect to be able to find out about you and your business online BEFORE they call or email you, usually.
And, this means both your website and your social networks! Your website, for almost any business, is the hub of your online presence. Spending time and money on social media and driving traffic to an outdated website is counterproductive.
It’s not about having the best website in the world! It is about having an attractive, functional, easy to navigate website that is informative, helpful and easy to view on mobile devices, of any size. A website that visitors find useful and relevant. And, seriously, don’t neglect relevance – it is becoming more and more important all the time, in driving search traffic to websites.
With social media, it isn’t about being on every network on the planet, or even all of the so-called ‘top’ social networks. Less is often more when it comes to the number of social networks you’re on, unless you have the time and money to manage and work them, and they are right for your business. Your website, not a social network, should be the hub of your online presence. It’s the only platform you have any real control over!