Chances are if you’ve recently gone through the website design process you’re hoping that you won’t ever have to do it again. Maybe you felt the whole process was long and grueling. Or perhaps you weren’t happy with the final results. Add to that sentiment the fact that you probably spent anywhere between 20 and $40,000 for your brand new website, and now we start to see why people would rather just launch the site and never touch it again.
Unfortunately, I have to be the bearer of bad news here. Your website design does have a shelf life. A website isn’t like a logo in that you can wait 35 years before updating it for a new generation. Your company’s website is sort of a living, breathing organism. One that stands in as a sales and marketing tool 24/7, while the rest of your workforce has gone home or to happy hour. It’s not all doom and gloom though. Just because you just redesigned your entire website doesn’t mean you have to throw it out in 18 months. The key is to take a more iterative approach to website design.