We’re all familiar with the mantra “the customer is always right.” Our objective is to always satisfy our customers, but more importantly, to their users. When implementing a web design project, the goal is to appeal to the personal tastes of the customer. However, this can lead to a shortage of functionality, which produces unmet expectations for the customer.
In web marketing, we plan a digital strategy, including a website that is geared towards that strategy. A good website design communicates the right message to your customers.
The original methodology to designing a website began with presenting the customer with a mock-up image. Then the website would be designed for maximum performance on a desktop. However, the introduction of mobile devices has changed how consumers will view your website. The old method leads to major problems as real-estate on mobile devices are limited. So websites are now planned to be more fluid in responsiveness on both mobile devices and desktops.