Here’s an experiment: Think of the three businesses closest to where you are, and search for them online. How many of them had a social media presence?
These days, a business without a Facebook or Twitter account is the exception, not the rule. But there are far better arguments for being on social media than “everyone else is doing it.”
Besides, not everybody is doing it the right way. That’s why we’ve decided to share a few reasons why being on social media is important for your company, as well as some ways to use social media to connect with your prospective customers.