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5 Reasons Why Blogging is so Important on Your Website

July 19, 2020 by in category Content, Digital Marketing, Web Design tagged as , , with 0 and 2
Home > Blog > Content > 5 Reasons Why Blogging is so Important on Your Website

Engage your readers, grow your online traffic and boost your companies website traffic when you blog.

Most companies are well aware of the fact that an online presence is necessary if they want to expand in anyway – or even to simply stay afloat. If you don’t have a basic website up, then you’re already way behind the times. Even small mom and pop stores have websites at this point. However, not everyone is actually taking advantage of the fact that they have a website. If you go to some of the websites for larger and more successful companies, odds are you’ll notice that they have a blog. Blogging isn’t some kind of whimsical way to keep an online journal, which is what many people often take it for. A blog is a platform that allows you to create and post content for your customers. The following are 5 reasons why you should begin blogging on your website today:

Blogging Tools for Your Business

#1. Increase Website Traffic

Blogging is actually an incredible way to increase the traffic to your website. There are actually several ways in which your blog content will help to drive more traffic:

  • SEO keywords – Researching keywords that your target audience would use in order to find similar products and services that are provided by your company is an important part of attracting more traffic. If you use keywords that are relevant throughout your content, it will help increase your web page ranking, thereby exposing your content to more potential visitors.
  • Social sharing – By using social media sharing buttons on each piece of content, you make it easy for readers to share your blog to their social channels. This exposes your blog content to large groups of people that can then in turn re-share that content with their social circles and so on – eventually bringing new readers back to your website. Of course, getting your content shared is dependent on whether your content is of high quality or not.
Social Media Platform Best for Your Business

#2. Establish Yourself as an Industry Expert

By blogging about subjects that are relevant to your brand and that are helpful to your readers, you’ll begin to build a reputation for yourself. This reputation can help you to establish yourself as an industry expert. A positive reputation is important to have both among consumers and competitors as it helps to create a brand identity as well as help spread brand awareness. You may even be asked to do guest articles on other company blogs, which could help you bring an entirely new audience to your brand.

#3. Build Trust Among Readers

By blogging, you’ll expose readers to a certain personality. This will make them relate to your company much more easily, making them more comfortable doing business with you. You’ll also help build trust. The stronger the trust, the better the odds are that they will purchase your products or services. Trust leads to brand loyalty, which is how you obtain repeat customers.

#4. Engage With Readers

One of the great benefits of blogging is that you can provide readers with an area to comment on the content below. This means that you can use your blog to incite discussions among readers about the subject or even your brand, and gives you a chance to address any criticism directly. Engaging with your readers is an excellent way to build a relationship with them, which is an important step in creating trust.

#5. Generate Leads

Lead Generation Funnel

By regularly creating solid content, you can actually generate leads from your readers. You do this by adding a call to action at the end of your blog content asking readers to sign up for your email list in return for a free download (such as a white paper or eBook). Generating leads in this manner isn’t possible without having blog content.

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