Website design and development is essential to the success of your business. Considering that there are billions of people online today, businesses can’t afford to have a sub-par website presence anymore. Even consumers who are familiar with your company locally will investigate online, whether it’s to find out more about you and your company, discover what else you offer, or sign up for your services or products if applicable.
As design best practices have progressed, the best-in-class websites of 2017 are being built with minimalism in mind, including clean lines, contemporary, mobile-friendly design and an easy, user-friendly interface, all to provide a superior user experience. According to Kissmetrics, if users have a bad experience on a site, 40% won’t return and a whopping 50% of sales are lost because of bad structure and navigation.
So, how can you tell if your website presents more than an attractive face for your company? That’s a difficult question to answer, but asking yourself the following questions will help.