When your website looks and works the same across all screens, it is considered responsive. Consumers access the internet on a multitude of devices; each with unique screens sizes. From early editions of the iPhone to giant high resolution computer monitors, your customers are experiencing your digital presence at home, in the office and on the go. Having a website that is accessible and usable in all of these scenarios is paramount to the success of your online brand.
Bad user experiences can decrease conversions, pump up bounce rates and harm your chance at building brand equity.
You wouldn’t want your customer service department to be remembered for being unhelpful or rude. Similarly, you don’t want your website to be left behind because it is broken or isn’t serving your users the answers they seek.